The ASM Clermont Auvergne is determined to overcome challenges, with the support of its passionate supporters and partners. Michelin’s commitment showcases its dedication to the region and the club’s rich history. ASM Clermont Auvergne will benefit from a newly created General Director position to manage operational activities. The support from Michelin will drive the development of the club, requiring both athletic excellence and an overhaul of the economic model. In the long term, Michelin plans to open the club’s ownership to other partners once its sporting performance and economic results stabilize. Michelin shares the club’s ambition to restore its athletic goals while improving the brand and image of the “Yellow Army.” The investment by Michelin will help establish stable economic foundations for the club. The acquisition aims to ensure the club’s continuity and guide its transformation.
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(IN BRIEF) Michelin Group has acquired full ownership of ASM Clermont Auvergne, a renowned rugby club. Michelin Group Takes Full Ownership of ASM Clermont Auvergne, Ensuring Club Continuity and Transformation
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